Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies. In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions. Chapters: 00:01:27 - Building and Buying Businesses 00:02:57 - Hiring Competent Staff for Business Acquisition 00:04:24 - Sticking to B2B Software 00:05:45 - The Challenges of Selling to a Niche Market Segment 00:07:16 - Strategies for finding product-market fit 00:10:18 - Developing XO's content strategy 00:13:25 - The Reality of Cash Flow in Acquiring a Business 00:14:55 - Building trust through honesty and authenticity 00:16:20 - Attracting Investors through content 00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market 00:22:32 - Building Brand Loyalty and Retention Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Andrew Pierno: → Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/ → Andrew's Twitter: https://twitter.com/AndrewPierno → Learn More about XO: https://www.xo.capital/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com