In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm.
In this session, we explore:
With the imminent sunset of cookies,...
Published 04/18/24
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.
Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and...
Published 04/03/24