How marketers can implement marketing mix modeling with Mark Stouse
Listen now
Description
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
What groundwork teams should lay before implementing this model
How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
Follow Mark on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
More Episodes
🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros...
Published 11/15/24
Published 11/15/24
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing...
Published 08/08/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
