How marketers can implement marketing mix modeling with Mark Stouse
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Description
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
What groundwork teams should lay before implementing this model
How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
Follow Mark on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
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