How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
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Description
When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon.
In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.
Tune in to learn how to:
Overcome the challenges of siloed performance marketing data
Manage full-funnel performance marketing in a global ecommerce company
Implement new performance marketing channels
Links mentioned in the episode:
Follow Sam on LinkedIn.
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Follow Anna on LinkedIn.
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