How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
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Description
In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.
He discusses:
How to design an effective ecommerce ABM campaign
What are the key components of an effective ABM campaign
What data companies should collect to craft the right messaging for their ABM campaigns
Links mentioned in the show:
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