In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL. The limitations of the current data stack that block data teams from making the most of their data Important factors to consider when building an operational marketing data warehouse How reverse-ETL powers data activation What companies can achieve with data activation