Contextual advertising: How it works and why you should try it with Ned Dmitrov
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Description
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn:
What contextual advertising is and how it works
Contextual vs. behavioral advertising
Some examples of contextual advertising
How to create, run, and measure contextual advertising
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