How to create and measure paid ABM campaigns with Vin Turk
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Description
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign.
Tune in to learn:
What data is needed to measure ABM campaign performance
What marketers should pay attention to craft the right messaging for each stage of the campaign
Why LinkedIn is such an important tool for ABM
What ABM metrics you should track
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