By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start.  In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team.  For more, catch up on the full SuperSummit sessions. Learning points from the episode include: 00:00 – 02:15 Introduction 02:15 – 03:59 The myth of the non-technical marketer 04:00 – 06:18 Why big data is important  06:18 – 08:37 How to choose data tools  08:37 – 10:25 The difference between data lakes, data warehouses, and data lake houses 10:25 – 11:57 How to explore data with visualization tools 11:57 – 14:03 How to feed BI tools with data 11:03 -14:39 Connecting BI tools to data warehouses and ML tools 14:40 – 15:23 Distributing your data 15:23 – 16:22 Decide on your use cases  16:22 – 17:55 How to list data sources 17:55 – 19:40 Why you need to decide on the reports you need to choose the right tools 19:40 – 22:09 Where to learn more  22:09 – 27:20 Q&As Important links and mentions:  Khrystyna Grynko / Google