In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts.  Learn how Vollrath uses Supermetrics to: Track competitor social media activity and engagement Analyze posting frequency and content strategy across different platforms Identify seasonal trends in competitor marketing efforts Build targeted reports for different departments within Vollrath Tune in to learn how to stay ahead of the curve and dominate your competition!