Scott Malouff was a professional club promoter at age 12, first for teen parties and later for adults. From Pitbull to Fabulous, he’s worked with all the big names. That’s why it’s no surprise that, now, as a real estate professional, Scott’s specialty is events. Scott is our guest on the show today and shares with us some tricks of the trade. We get into picking the right venue, budget, sponsors, and more. Not only are Scott’s events an engine for creating and maintaining clients, but he...

Today, we’re joined by the wonderful ladies of our sister podcast, “Empire Building” Seychelle Van Poole, Sarah Reynolds, Kymber Lovett-Menkiti, and Tiffany Fykes are here to discuss the best way to construct a business plan for the new year. We review the importance of preparation and how to “check yourself before you goal yourself.” We differentiate between leading indicators vs. lagging indicators. We also discuss the importance of progress over perfection. And, of course, we get into the...

If you think you’ve heard everything there is to hear about annual business planning, think again. David Huffaker’s team makes north of $500 million in annual sales. That’s not by accident. David is our guest on the show today and he’s here to teach us his business plan models and formulas. We go over the PACE planning (Primary, Alternate, Contingency, and Emergency Plan) and the LIVE budgeting model (Luxury, Investments, Vacations, Enough). Then, we cover how to set targets and caps for...

Taylor Swift has superfans all over the globe. So does Justin Bieber and Katy Perry. Do you know who helped them get those superfans? Brittany Hodak. Brittany is our guest on the podcast today. Just like music stars, real estate professionals need superfans. It is not enough to get a repeat client or have a database full of contacts. You need people who are going to go out there and evangelize for you. Brittany’s new book “Creating Superfans” explains exactly how to make this happen. On...

Richard Schulman has something he calls the “Trader Joe’s rule.” It means that if he were to bump into any person in his database at Trader Joe’s, he’d be able to remember who they are, what kind of real estate they are interested in, and any past conversations they’ve had. That rule has led him to do $165 million in sales perennially, 100% based on referrals and relationships.  Richard joins the show today to share the system behind the rule and his dogged persistence in building...

Over the years, David Greene has perfected an incredibly efficient, innovative real estate investment system. Today, his team makes $250 million every year with it. David joins the show today to teach us his BRRRR system. BRRRR stands for Buy, Renovate, Rent, Refinance, Repeat. David walks through each step, emphasizing concepts like target-rich environments, the 1% rent rule, cash-out refinance, ARV, and inflation-protected assets.  The episode is loaded with invaluable information from a...

When Laura Gillott was only 18 years old, she sold her 1967 Firebird to buy her first home. Ever since then, she’s been a master at “giving to get.” In today’s episode, Laura walks us through her social media strategy, where she does giveaways in order to get leads. Not only does Laura walk us through her Facebook prize-drawing process, but she also shows us the back end. Laura and her team have perfected their Google Form for capturing lead information, and most importantly, they’ve...

In celebration of our 50th episode, Gary Keller sits in the host chair. He interviews Jason about the top-level insights he’s gleaned from all the real estate professionals who have been on the show.  Gary and Jason dig into life by design; journeyers, learners, and readers; prioritization and productivity; building teams and generating leads; models and numbers; communities and coaches. This episode is 36 pure minutes of Gary Keller and Jason Abrams talking about success—how to define it and...

Looking for a way to highlight your value as a real estate agent? Mike Zinicola has perfected the negotiator model. He joins the show today to teach us how every single agent can use it. As real estate professionals, we tend to gloss over our superpower of negotiating. It’s part of our everyday lives. For clients, however, negotiations involving their homes are a big deal. Honor that. Build it into your value proposition.  Mike walks us through every step in the model, particularly focusing...

Jordan Davis receives between 50 and 80 agent referrals every year, resulting in more than half a million dollars a year in GCI. That’s not by accident. Jordan joins us on the show today to teach us her ways. Jordan describes the channels through which you can meet other agents. She talks about how to do outreach on social media and in person. Most importantly, she explains how she develops deep relationships with these agents, creating a referral community. Jordan describes this approach as...

"Speed to lead" is out. "Speed to relationship" is in. Daniel Dixon is an internet lead generation guru. He lives at the cutting edge of lead generation technology, so when he says it is time to slow down and focus on quality over quantity, you know he must be serious. Daniel is our esteemed guest on the show today. His Denver-based team sells over 220 units for more than $115 million in volume every year. He is Gary Keller's close mentee. We invited Daniel to the show to update us on the...

Each agent on Adelina Rotar’s team does at least $6 million in production every year. That’s not by chance. Adelina has an excellent development system in place to nurture each agent and make sure their growth never stops. She joins us on the podcast today to share her strategy. Adelina breaks it down into three pieces: recruitment, business development meetings, and team meetings. We go deep into the details of each one: recruiting to your values, pouring into agents at each development...

Popcorn poppers, margarita machines, and bounce houses. If you don’t know what those have to do with real estate, then friend, you’re in for a real treat. Today, we are joined by Charlotte Savoy, one of the best to ever do it, and she teaches us how to create an unbeatable event system to grow and maintain your database. Charlotte has seen every single way of doing real estate. As a young single mom, she sat outside model homes. Fast forward a few years, and she was helping Gary Keller with...

Christine Marchesiello's team of only five agents sells 160+ units/year, resulting in $70-$100 million in volume. How are they so effective and productive? Christine joins the show to talk us through her magic formula for strategic team building. We discuss getting the first hire right, building systems, defining your team's identity, and growing yourself as a leader. She gives us tactical instructions for each step. Christine's journey from a third-grade teacher to leading a top-performing...

Tim Heyl, the CEO of Homeward, joins us on the show today to explain what Homeward is and share his secret to building one of the biggest real estate teams in the US. Here’s Tim’s winning formula: Pick your target audience, identify a single problem they have, develop a specific solution to that problem, and then clearly market your solution to them. That’s what catapulted his real estate business to the top over a decade ago, and that’s what inspired his new company today. Homeward is an...

Welcome back to Part 2 of our conversation with none other than Jay Papasan and Gary Keller! We do a deep dive into managing: How do we turn on self-discipline and accountability to ensure that we have success, and then how do we manage our time such that we get the most out of it. If you’re looking for a shiny, new-fangled answer, you won’t get it here. Gary and Jay drive home the tried-and-true steps: goals, plans, actions, results, accountability, and then do it all over again. Again and...

Buckle up because this episode is a whirlwind deep-dive into Jennifer Young’s-33 Touch Program. You know it works because Jennifer’s Washington, D.C. team sells 500 to 600 units a year in an incredibly competitive market. She shares her whole playbook with us: Monthly video newsletters, monthly seller seminars, quarterly print newsletters, quarterly calls or texts, bi-monthly raving fans gifts, two huge client events every year, and more. In every touch, Jennifer’s team positions themselves...

Lysi Bishop has a self-described “servant’s drive.” She makes sure her clients enjoy a luxury experience when buying and selling their homes, no matter the price point. Her approach is clearly effective: She is doing over $250 million in volume in Boise, Idaho. We are excited to have her on the show today to explain her strategy. Lysi walks us through her open house-based system. Every Sunday except Mother’s Day, Easter, and Christmas, her team puts on six open houses. Her agents are fully...

This time, we have two very special guests on the show: Gary Keller and Jay Papasan. Yes, they are the authors of the book this podcast is named after, “The Millionaire Real Estate Agent.” And yes, they have built big, beautiful personal, professional, and financial lives. Today, they break down how they have done it: Motivation + Education + Management. Gary and Jay explain why so many people are experiencing burnout (the opposite of motivation) and how to overcome it. We talk about thinking...

What in the world are MOFIRs, and how has Jose Medina leveraged them to generate over $ 1 billion in sales annually in Ohio? Buckle up because that’s exactly what we get into on today’s episode. MOFIR stands for “Making Offers for Immediate Response.” Gary Keller writes about it in his book, “Shift.” The key aspect of a MOFIR is you are calling someone to immediate action. The exact details of your MOFIR should be shaped by your market. Jose explains how he creates his MOFIRs through his Four...

With a team of only three other agents, Haley Garcia does over $100 million in business every year. Today she joins the podcast to explain her secret to success: creating a VIP program. Haley has developed a VIP program of 50 influential local community members ranging from business executives, nonprofit leaders, and even folks from the political world. She focuses on building high-quality relationships with them by sending them texts, inviting them to events, helping them solve their...

A lot of people mistakenly think that being a buyer’s agent is somehow not as good as being a seller’s agent. One of the top buyer’s agents in the industry, Jen Davis, joins us today to talk about the power of the buyer’s agent. Jen did over 225 buyer-side deals three years in a row. She breaks down exactly how she did it and how you can do it, too. Her client strategy sessions are at the heart of her model—she walks us through every step, including how to approach getting paid. The other...

In Tuscaloosa, Alabama, college football is a way of life. Tricia Gray knows this well and fully taps into it for her real estate business. Today, Tricia joins us on the show to share the strategies that help her team consistently achieve their goal of 500+ units year after year. Tricia’s team taps into their community’s natural source of energy: College football. They host tailgates, send out season schedule magnets, and bring on college interns to help funnel those touches into leads. But...

Friends, you are in for it today. Today, I am joined by Tiffany Fikes. Now, if you don't know who Tiffany is, get ready because, in a moment, you won't be able to ever forget her. I know that's saying a lot, but here's the thing—it only took Tiffany four years to become a Millionaire Real Estate Agent. She got into it and started crushing it right out of the gate. Tiffany shares with us her steps to success, telling her personal stories to illuminate each one. First, learn how to quiet your...