In Tuscaloosa, Alabama, college football is a way of life. Tricia Gray knows this well and fully taps into it for her real estate business. Today, Tricia joins us on the show to share the strategies that help her team consistently achieve their goal of 500+ units year after year. Tricia’s team taps into their community’s natural source of energy: College football. They host tailgates, send out season schedule magnets, and bring on college interns to help funnel those touches into leads. But she doesn’t rely on energy alone. Tricia walks us through how she and her business partner-husband enforce high standards for their team: Everyone must hit 30 deals per year. We talk about the importance of internal drive, thorough hiring processes, and “speed to lead.” Even if the phrase “Roll Tide” isn’t your cup of tea, take a listen, and you’ll learn a ton. Resources: Listen to Episode 25. Ben Kinney’s Three Real Estate Success PrinciplesRead Option B: Facing Adversity, Building Resilience, and Finding JoyCheck out the Millionaire Real Estate Agent Playbook Connect with Jason: Linkedin Produced by NOVA Media This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Advertising Inquiries: https://redcircle.com/brands