The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets...
Published 01/24/24
In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model....
Published 01/09/24