Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value.

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth...

In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry’s first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale.

In this episode of The Next CMO podcast, I speak to Stephanie McCarty, CMO of Taylor Morrison. From start to finish, we create a seamless and inspired home building experience for our home buyers because we understand that your home is the most important home we can build.

In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day.

In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.

In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data...

In this episode of The Next CMO podcast, I speak to Dave Carrel, the CMO of Thomson Reuters. Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and...

In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life.

In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.

In this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world’s most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

In this episode of The Next CMO podcast, I speak to TJ Waldorf, the CMO of 1WorldSync, the leader in Product Content Orchestration. 1WorldSync simplifies the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens.

In this episode of The Next CMO podcast, I speak to Melissa Sargeant, CMO of AlphaSense, a market intelligence platform used by the world’s leading companies and financial institutions.

In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.

In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms.

In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers.

In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels.

In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.

In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms.

In this episode, we speak to Darrell Alfonso, the author of “The Martech Handbook” and deep expert in marketing operations.