In this episode of the Nutritional Therapy and Wellness Podcast, host Jamie Belz and Svein Erik Haugmo, Co-founder and CEO of ORIVO, a third-party testing laboratory in Norway, discuss the high level of fraudulence in the fish oil industry. 80% of the best-selling fish oil supplements on Amazon are NOT what the companies selling them say they are. Eighty percent of label claims were found to be inaccurate representations of the product found in the bottle. After realizing the abundance of unethical and immoral, greedy business practices within this area, Svein and his team at Orivo developed a one-of-a-kind, revolutionary origin verification technology to test consumable fish products for people and pets. They collaborate with supplement companies to help promote transparency, fight fraudulence, and protect consumers around the globe. Learn more about ORIVO: https://orivo.no Additional resource Svein mentioned: https://alwaysomega3s.com ___________________________________ Please remember to LEAVE A 5-STAR REVIEW, like, share, and subscribe! If you're part of the NTA Community, connect with me on Mighty Networks! For more insights and resources and to connect with our vibrant community, visit us at: nutritionaltherapy.com/podcast