This week, Karen is continuing on from the previous episode by looking at the main materials that have made an impact in modern perfumery. Focusing on the synthetics ambroxan, hedione, iso E super and calone, Karen goes into depth about their evolution, role in modern perfumery and how you can use them to create beautiful smelling scents.  KEY TAKEAWAYS Karen gives an in depth history of ambroxian and how this material opened the door to a new world of perfume making. Karen talks about iso E super, its development and how and why it became the first synthetic to be known to the wider public.  Karen gives examples of some of the well known fragrances that use these synthetic materials and how their use has helped to make the fragrances popular. How do you incorporate synthetic materials into your perfumes? Karen gives her advice and details some of the aspects that people often overlook. BEST MOMENTS  “When you’re working in the perfume industry, sometimes you have to step outside of your own preferences and look at what the customer wants.” “The strength of using synthetics is not just using them, but weaving them into your scent profile.”   VALUABLE RESOURCES Natural Isolates Masterclass Material Mastery   VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind     ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.   CONTACT DETAILS Website Instagram Facebook YouTube Email