This week Karen is talking to Helida Dodd from Marbella Perfumes. Helida is an alumni of Karen’s artisan Perfumery Mastermind course and an industrial engineer turned artisan perfumer. In this talk with Karen, Helida shares why she took the leap into the world of perfumery, how she learned an entirely new profession and the challenges she faced along the way. KEY TAKEAWAYS Moving from industrial engineering to perfumery isn’t something a lot of people do. Helida shares her story of this incredible transition.  Helida talks about her first steps into the world of perfumery, how her perception of the process completely changed and some of the incredible discoveries she made. Like most people that take a leap into a new career, Helida found herself overwhelmed by the amount of new information she had to learn. She details her process of overcoming this hurdle. In another unconventional career move, Helida is now using her understanding of the perfume making process to deliver team building workshops. She details how this works.  BEST MOMENTS  “Before every perfume formula there is a story, and that is the fascinating unknown aspect of perfumery.”  “People say that age gives you wisdom, but launching into entrepreneurship is what really gives you wisdom.” “A perfumer smells a perfume the same way a musician hears a symphony, not by hearing the whole piece, but by hearing the individual notes.”   EPISODE LINKS Marbella Perfumes Marbella Perfumes Instagram VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email