This week on the show Karen is covering the topic of creating a fragrance product range. When you make a range of products with the same branding there are so many important factors to consider, such as what materials to use, how different products interact to different scents and how to create and maintain consistency across the range. Karen gives you all the information you need to get started in planning and creating your very own fragrance product range.  KEY TAKEAWAYS Karen outlines the critical role of fragrance in product development and why you should have a deep understanding of it.  Karen details the importance of having a consistent scent across all products in your range and talks about some of the technical steps you need to take to achieve this.  The most important first step to take when making a product range is creating a fragrance brief. Karen outlines why this is so important and what you should include in your brief.  Karen talks about the importance of choosing the right fragrance type for your products.  BEST MOMENTS  “Scent is key. It’s not just about how it smells, but the message it conveys to the customer.” “When you’re building a product range, consistency is key.” “Each type of product interacts with scent in a new way.” EPISODE LINKS Creating Fragrance for Skincare Products Course VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind     ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email