This week Karen is joined by Daniela Carrasco, an alumni of Karen’s Perfumery Mastermind course and founder of her own perfume brand, Linen Tutu, a 100% natural fragrance brand. In this interview, Daniela shares her fascinating take on both the production of her fragrances and her branding and marketing. By using only natural materials, having total transparency with her customers and using visual and audio art in her own unique way, Daniela has created a company that feels new, fresh and exciting and is producing exquisite products.  KEY TAKEAWAYS Daniela shares her journey from aromatherapist and a student at design school to her current occupation as a perfumer, and how her previous roles have helped to shape her current one.  Daniela shares her research and learnings on sensory design, how she discovered all five senses do not operate in isolation and the relationship between these discoveries and her approach to perfume making.   Daniela details the extensive research and learning she conducted prior to launching her brand, how this helped her to prepare for her new venture, but also how she would have done things differently given the chance again.  Daniela, who only uses natural materials in her perfumes, details the ethical and moral considerations behind this decision and how she has achieved incredible results.  BEST MOMENTS  “Most people wear a fragrance for themselves, not for other people.” “Everyone has a right to know what materials are in the perfumes they are wearing.” “There is more than one way to communicate the message of your fragrance. Music, film and photography can all contribute to creating the story you want to tell.”   EPISODE LINKS Linentutu Website Linentutu Instagram Linentutu TikTok VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email