This week on the show Karen is joined by one of her Artisan perfumery mastermind alumni, Earl Williams, founder of ESW Perfume Bar. Through Earl’s unique business he creates bespoke scents for private clients as well as hosting pop up perfume bars at public and private events. But what really sets Earl apart is his determination and drive to keep moving forward no matter how many times the chips are stacked against him. In this interview with Karen, Earl shares his journey which will inspire you to keep moving forward and keep learning so that tomorrow, your dreams can come true. KEY TAKEAWAYS Earl details his journey in the fragrance industry and how his promising start was cut short by Covid but, instead of giving up, he decided to scale up. When Earl launched his business he was sure that he was offering the right products to the right people but, this confidence only came after a lot of preparation work, a process he outlines here.  A chance meeting at an event led Earl to open his business into a new area. He discusses the way he approached this opportunity and why you should be open to exploring new avenues.  Having a unique business model is one thing but having your own style is what sets you apart. Earl talks about the journey he embarked upon to find his own unique style.  BEST MOMENTS  “Before you put something out into the world, make sure you’re ready. You’ll achieve nothing if you rush the process.”  “Something that feels difficult today will feel easy tomorrow if you just keep learning and growing.” “If you don’t take the opportunities when they are presented to you, you’ll never move forward.”   EPISODE LINKS ESP PerfumeBar Website ESP PerfumeBar Instagram ESP PerfumeBar Tik Tok VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email