This week on the show Karen is joined by Liz Moores, founder of Papillon Perfumery. When Liz started her brand she was taking a huge gamble. Self-taught, inexperienced and jumping into an already heavily populated marketplace, Liz’s view was “I’ve got nothing to lose.” If her venture didn’t work out, she was prepared to sell her initial batch of fragrances at a car boot sale to recoup her investment. However, after some early positive reviews, Liz found great success and her brand has grown from strength to strength. In this interview with Karen, Liz details her unique approach to business and perfume making, how to deal with rumours and gossip and inspires you to take a leap of faith.  KEY TAKEAWAYS Like most perfumers, Liz was drawn into setting up her own business through her love of fragrance. After some initial high-praising reviews from bloggers, she was approached by retailers who wanted her perfume. She talks about how this early success has influenced her overall approach to business. Setting up your own business can be daunting, but it can also give you incredible freedom. Liz talks about how she embraced that freedom with her marketing and creations and how ‘being naive’ enough to do this has led to her success. In agreement with Karen, Liz believes that it is essential to have a strong story behind any scent you are creating. She details her process in creating stories and why, sometimes, it is essential to take a step back and not rush the process.  Karen and Liz discuss how the perfume industry has exploded over the last ten years as perfumery has turned from an artform to a consumer trend. How this has flooded the market with thousands of perfumes and how you can still stand out in the market if you have the right approach. BEST MOMENTS  “Create fragrances that you love yourself, everything after that is a bonus.” “If you don’t have a strong story all you’re doing is chucking materials together and there’s no guarantee that the process will work.” “It is crucial, as an artisan perfumer, to forge strong relationships with your suppliers and customers. Your reputation is everything.”   EPISODE LINKS Papillon Perfumery Website Papillon Perfumery Instagram VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email