This week Karen is continuing her series on fragrance families, looking at floral families. The largest and most varied family in fragrance production, florals have stood the test of time and are as popular today as they ever were. From key notes to the difference between soliflore and floral bouquets and a breakdown of some of the most popular notes, Karen covers everything you need to know about this famous family, and also, why they are so popular.  KEY TAKEAWAYS Florals are among the most popular fragrances in the world of perfume. Karen details the reasons behind this and how synthetic materials help creators keep up with demand.  One category of floral fragrances are ‘Floral Bouquets’. This is a fragrance where no single scent stands out above the others. Karen explains the background to these scents and offers some examples for you to sample.  In the 80’s it was ‘White Florals’ that were popular among consumers. Karen breaks down exactly what a white floral is and some of the classic fragrances that were inspired by them. Micheal Edward, and his fragrance wheel, categorise the subfamilies of florals and how they relate to each other in a unique way. Karen summarises his method and conclusions.   BEST MOMENTS  “Floral fragrances are the most expansive and versatile family in perfumery” “Keep in mind that fragrance classification is a guide, not a rule.” “Every floral note can have a unique part to play, whether they are used as part of a main focus or a complex blend.” EPISODE LINKS Natural Isolates Masterclass Make a Perfume Oil Masterclass Materials Mastery VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email