Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketing. Do not miss this episode. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Kimberlee West: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn  You can find out more Kimberlee's other business Kids Swag here