Consultancy or Agency. The words are used interchangeably but the distinction is essential. Devon O'Rourke has built the world's premier product marketing consultancy Fluvio from scratch. We talked about how they accelerate the effectiveness of existing PMM teams and of course his favourite and most hated tools.  Check out Fluvio here.  The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers.  Follow Devon O'Rourke LinkedIn Follow Sean Broderick: Twitter | LinkedIn