The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Elliott didn't follow a path, he created one. That path took him from Product & PMM roles in Adidas to Asics to the CMO of ARION, a running technology company. He is also an expert in residence with the Product Marketing Alliance delivering a course in Storytelling and uses those skills in his role. Technology plays a crucial role in supporting Elliot's productivity and enabling him to make better decisions as a CMO. Check out this episode to learn about his career path, his favorite Product Marketing AI tools, and his take on storytelling in PMM. Get 20% off riverside.fm when you use the code productmarketingAI Connect with Elliott on LinkedIn Connect with Sean on LinkedIn Check out Storytelling Certified.