Here’s what GTM teams are missing: Proof. That’s what I think every morning when I fire up LinkedIn and scroll through boring manifestos and endless lukewarm takes. Opinions are cheap. Proof is gold. I’m Mark Huber, and this is The Proof Point, a show from UserEvidence that helps GTM teams find ideas, get frameworks, and swap tactics. Each episode includes an unfiltered discussion with the biggest names in B2B SaaS to help find the proof points i’m in search of. You’ll learn from sales, marketing, & customer success leaders in the trenches, where I ask them: seriously, what actually works for you? One of our guests actually told me “This felt like we were having drinks at a bar and talking about work…without all the BS.” That pretty much sums it up. And why I’m so excited for this new show. Join us every other week for new episode. Hot takes always welcome.