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UserEvidence
The Proof Point
Proof is what GTM leaders need to make fast and furious decisions that keep their businesses alive and thriving. The Proof Point hosts conversations anchored in the reality of day-to-day life as a revenue leader. No algorithm-hacking, talk-track headlining buzz statements around here. We’re hosting conversations between GTM leaders so we can gather the facts and provide you with the tactics and tools you need to bulletproof your strategy. Join host Mark Huber every other week as he invites the best GTM leaders into the conversation.
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Ratings & Reviews
5.0 stars from 9 ratings
Useful content in a fun format
Learned a lot
Nhod237 via Apple Podcasts · United States of America · 03/06/24
Engaging and insightful
The Proof Point offers a fresh take on B2B marketing with the guests offering invaluable guidance
kuppy72 via Apple Podcasts · United States of America · 02/21/24
It’s… actually good.
There’s a lot of B2B podcasts I wouldn’t listen to in my spare time. The Proof Point is actually entertaining, smart and thoughtful. Worth a listen.
mel.22999999999 via Apple Podcasts · United States of America · 02/21/24
Recent Episodes
Bitly’s CMO, Tara Robertson, shares her customer-centric playbook for transforming Bitly from a link shortener to a full connections platform. From leveraging QR codes to merging physical and digital experiences to using customer evidence, Tara explains how Bitly’s retention-focused marketing...
Published 11/13/24
Published 11/13/24
The TL;DR Are you struggling to build trust with your buyers? Allyson Havener (TrustRadius) and Mark Huber (UserEvidence) break down the B2B buying disconnect between buyers and marketing and sales efforts—including some helpful tips to apply to your own marketing strategy to help close that gap....
Published 10/30/24
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