The TL;DR Today, we're all about research—audiences, customers, markets, you name it. No fluff, just the raw truth. Amanda Natividad (SparkToro), MJ Smith (CoLab), and Evan Huck (UserEvidence) talk about research (or lack thereof) for many B2B companies. What’s working in B2B marketing: CREATIVITY + CUSTOMER INSIGHT Research needs to validate creative ideas. Hear how these three avoid marketing myopia. What’s not working in B2B marketing: INCONSISTENT RESEARCH Research isn’t a one-off...

What's the secret sauce for a killer revenue game plan? Join Mark and the squad—Emily Kramer (MKT1), Adam Goyette (Growth Union), and Jeff Ignacio (Regrow Ag)—as they spill the tea on crafting killer strategic revenue blueprints. They're not just talking shop; they're revolutionizing how we think about growth. What’s working in revenue models: ALIGNMENT IS KEY Clear team goals aligned with company objectives create ownership. Big takeaway for revenue growth models - alignment is key. What’s...

Adam Schoenfeld woke up and chose violence with his hot take on this one. Adam (Keyplay) joins Trinity Nguyen (UserGems) and Jarod Greene (Vivun) to dig into some of the most common misconceptions around TAM, ICP, and ID’ing fit. What’s working when defining your ICP: LET DATA LEAD THE WAY Set it up in your CRM. Track your customers. What’s changed? Who’s churned? Why? Is our hypothesis for who’s a fit actually our best fit? What’s not working when defining your ICP: OBSESSION OVER INTENT...

B2B buying has evolved almost overnight…so why is B2B selling still running the same plays? Nate Nasralla (Fluint), Rachel Shi (Metadata), and Mark Kosoglow (Catalyst Software) share their theories on why the sales playbooks in 2024 are still lagging, and the ways they’re changing the game within their own organizations. What’s working in B2B selling: GOING BEYOND SALES TRAINING Kobe took tap dancing lessons to strengthen his ankles. Arnold Schwarzenegger took ballet lessons to learn how to...

Jen Allen-Knuth may have lost a few friends with this one. Jen (DemandJen), Kaylee Edmondson (DemandLoops), and Jason Oakley (Productive PMM) share some of the biggest failings around creating, socializing, and iterating on GTM messaging that resonates. What’s working for GTM messaging: START WITH THE PROBLEM AND VALUE If you know your ICP, the problem you’re solving, and the value you’re bringing, your messaging will resonate. Period. What’s not working for GTM messaging: CRAFTING IN A SILO...

If you’ve come to hear Devin Reed at his spiciest, you’ve come to the right place. Devin (Clari), Anthony Kennada (AudiencePlus), and Morgan J. Ingram (AMP) join host Mark Huber to talk very blatantly about the state of B2B content in 2024. What’s working in B2B content: MEASURING + ADAPTING All 3 of the guys share their actual metrics of success for great content, and how to keep content plans in check based on the cold hard facts. What’s not working in B2B content: CREATING FOR...

Here’s what GTM teams are missing: Proof. That’s what I think every morning when I fire up LinkedIn and scroll through boring manifestos and endless lukewarm takes. Opinions are cheap. Proof is gold. I’m Mark Huber, and this is The Proof Point, a show from UserEvidence that helps GTM teams find ideas, get frameworks, and swap tactics. Each episode includes an unfiltered discussion with the biggest names in B2B SaaS to help find the proof points i’m in search of. You’ll learn from sales,...