I’m a big fan of email marketing. It is the most effective way to grow your sales.  It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here’s the thing: If your emails are hitting the spam folder, you’re not going to get sales.   Today I’m sharing some insider information that will keep your email campaigns out of spam and in your customers’...

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert. Listen in...

I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well.  In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights. Listen in and...

In today’s episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here’s what we cover in this session: Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch. ...

In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable. Here’s what you’ll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using...

One of the questions most ecommerce store owners ask is: “How long  will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?” I want you to come and meet Lisa Stice, founder of Cherokee Copper. She’s a member of my mastermind accelerator, and she’s sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You’ll hear what she did, and...

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they’re worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie’s mission is to close this gap by empowering women with the knowledge and tools needed to build and...

If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are  going to share the strategy that we teach in the Inner Circle - we’ll eliminate the jargon, simplify the process and show you how we get a good result. You’ll  learn: 📊 What is a Controlled Test 💡 Why it’s important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4 -------------------- ...

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you’ve forgotten, or maybe you don’t know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you’ll want to remember these  game changers.   RELATED LINKS: Grab Your Free Conversion...

Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow. Listen to this episode, and you’ll be able to identify the ways that you are keeping yourself stuck. I’ll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next year.    RELATED LINKS: The Fear That Will Keep You Stuck:...

What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages. It’s a great way to grow your conversion rate, and it won’t cost you a dime. Listen in and learn: 🖼️ The key to picture-perfect product images 📛 The smartest way to name your...

Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she didn’t know what she was doing. After trying our free training, the Ecommerce Roadmap, Charlotte decided to join the Inner Circle. That was in January. By June 7th, Charlotte slid into our Member’s only group and shared that she had reached a milestone - she was finally getting at least one sale a day. Tune in and learn  which training...

Today I’m sharing what I see is the number one reason that ecommerce store owners don’t reach their sales goals. Grab a pen, and come listen as I walk you  through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall.   Listen and learn: 📊 How to use your own store data to set achievable sales goals 🗺️ How to create a content plan that supports your goals for the quarter 🤑 Our favorite way to create a pool of highly engaged buyers and...

It’s common for store owners to “wing it” when it comes to marketing - hoping that all your hard work will lead to the profitable business you want.  But the truth is that when you ignore this part of your business, it’s like driving with a blindfold. Listen in as I share an embarrassing story, and I’ll show you the path to get control of your sales. Once you understand your metrics, you’ll have the power to get better results because you’ll be able to identify why you’re not getting the...

It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified the problem and created an action plan to get her sales back on track.   Listen in and learn how to take control when you’re struggling to get sales 🔎 Find the facts 🔑 Identify the key metric that you can improve to get more sales 🗺️ Create an Action Plan 📈 Monitor your...

It’s not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, and feeling like the success of their Company was wholly dependent on them. Join me for this transparent conversation with Michelle Smith, founder of MamaSuds. She’s sharing how she’s transformed her business and the work she does over the last 2 years. She’s no longer working crazy hours, she’s making more money, and confident that her...

In this episode, we dive into the $500 an hour job you’re probably not doing but absolutely should be. It’s a game-changer for your business, and I’m excited to share these insights with you! Here’s what you’ll learn: Identify high-impact tasks: Focus on what really drives results. Create realistic plans: Set achievable, impactful goals. Boost decision-making: Gain clarity and confidence in your choices. This episode pairs nicely with Episode 109, so make sure to check that out...

In this episode, I’m sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you’ve ever felt overwhelmed or stuck, this episode is for you. We'll break down how to set the right goals and gain the clarity you need to move forward. Here’s what you’ll learn: Clear direction: Know exactly where you are and where you’re headed. Focused actions: Align your to-do list with your goals. Better decision-making: Easily evaluate...

I’m often asked if it’s really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she’s only finding her stride - the best is yet to come.   Listen in and learn: 📹 How Diane used a...

Late last year Erica’s faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she’s changed how she operates her business. Her sales are up, and she’s profitable. She’s gone from feeling stressed and exhausted, to being excited to watch her profit grow every month.   Tune in and learn: Set profit goals over sales goals Understand your numbers Set clear...

Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I’m sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business. If your store earns 6-7 figures annually and you answer “yes” to any of these questions, this episode is for you: Are your inventory purchases eating up cash you need for operating? Are your debt repayments eating up the cash you need for operating? Is...

Wouldn’t it be a dream come true if you could  launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it? My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she’s perfected a method that gets her audience involved in her product launches. The...

When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you. Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approach to turning her side hustle into a Business that pays her well.   Listen in and learn: ⏱️How...

This month I’ve had some great conversations with our Members about money. Specifically cashflow and profit. It’s clear to me that every single store owner needs to put some strategies in place that will make them more profitable. So today, I’m sharing 3 things you should do right now to be more profitable, and have a healthier business. Listen and learn how to: 💸  Leverage your fast-selling products to boost profit 🤑 Add profit without additional inventory with an express shipping option ...