Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Aaron Provine, the president and owner of Geartrade, returns to discuss the evolving landscape of secondhand gear and recommerce in the outdoor industry. Aaron highlights the growing momentum toward secondhand products and picks a fight with Colin's criticism of brand recommerce platforms as he believes that these brand initiatives are giving consumers more reasons than ever to put secondhand first. Hurricane Helene Relief Links: Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.