Episodes
Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week. On this weeks docket: What is Justin doing this weekend? (02:54)A trio of surfers were discovered dead in Baja, Mexico. Will Justin ever head south for a surf trip again? (08:12)The charges against the historic Northwest Passage paddlers known as the Arctic Cowboys were dropped. How does this movie end?...
Published 05/13/24
Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of view. Then 10 Barrel Brewing month continues as the boys crack open a can of All Ways Down IPA. The perfect pairing after a long day in the...
Published 05/10/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation. Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce. But over the past 20 years there haven't been that many innovative breakthroughs even though outdoor brands continue to tell us every season that they have the next great...
Published 05/08/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week. On the docket this week: What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03)An article from The Trek covers how much trash is on the PCT (07:41)Colin's review of Shitthropocene, Patagonia's new movie about fast...
Published 05/06/24
Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is! But before the end of the world arrives we first get Justin's review of the Softopper. The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loaded Yeti cooler in the back (this oddly specific example will make sense after you click play on this episode). Then 10 Barrel Brewing month...
Published 05/03/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability. Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up. The engagement on that post was off the charts with many supporting Patagonia's new...
Published 05/01/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week. On today's slate: What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45)Per Gearjunkie, details have emerged from the Kona drama at the Sea Otter Classic. (07:37)The new report from Athletics Weekly of a campaign to include trail running in future Olympics games....
Published 04/29/24
Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER! How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new Bedrock Cairn Evo C's. And then we begin 10 Barrel month here on Gear & Beer. Our pals at 10 Barrel Brewing Co have graciously donated...
Published 04/26/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival! He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outside has shifted their focus. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and...
Published 04/25/24
Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics! On the docket for today: What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49)Earth Day trivia (10:21)The big brain behind the Stanley boom is heading to HeyDude (15:43)VF deploys TNF to elevate icebreaker in an apparel collaboration (17:39)Patagonia debuts new a marketing campaign claiming...
Published 04/22/24
Are you ready for the pairings that matter most? It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school! Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going to break down why you should too. And what is the perfect pairing for the classic lantern? How about a classic craft beer like a Sierra Nevada Pale...
Published 04/19/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased? Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and provides updates on paddling's growth, the effect of the Stand Up Paddle board boom and how user generated content has impacted the paddling media...
Published 04/17/24
Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes): What is Justin doing this weekend? Will he try indoor rock climbing? (01:03)What foods can be described as a flavor and is Colin actually AI? (07:00)Mail time! Responding to listener feedback on resoleable footwear and should THE...
Published 04/15/24
It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes! For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the Oveja Negra Lunchbox handlebar bag and then Justin breaks down the Old Mountain Mountain Juniper Trunk. They talk about what makes them...
Published 04/12/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a grab bag of outdoor topics! Colin answers a listeners email and addresses comments about unisex sizing as well as addressing their concerns regarding a recent interaction they had with a notable boot brand. Lastly, Colin gives his thoughts on the recent news that Rabbit Running has entered the running footwear space. Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your...
Published 04/11/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on recent footwear headlines with a real life footwear designer! Richard Kuchinsky has been making footwear for over 20 years and is the Founder of The Directive Collective, an agency that partners with brands to go from concept to production in the running shoe space.  An expert in both product and brand, Richard has no problem offering his opinion on the direction a brand is taking when it comes to the...
Published 04/09/24
Monday's are for headlines here on THE ROCK FIGHT! Today Colin & Justin dig into some of the more notable stories to come out of the outdoor industry and community over the past week. On the docket this week: A new report lists the top 10 fastest growing brands at specialty outdoor retailers. Can Justin name them all? (04:29)New data reported by The Inertia shows a 50% jump in ER visits from California skiers and snowboarders. (13:04)Backpacker ran a story this week about Carson City,...
Published 04/08/24
It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're getting athletic! Justin has recently gotten back into trail running so today he and Colin break down the Hoka Mafate Speed 4 and go deep into the trail running category before rating the shoes on the STUFF-O-METER! Then to cool themselves off after burning up the trails our friends at Athletic Brewing have...
Published 04/05/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin leverages his age and experience to tell all the young people out there why they need to cancel wedding season. Folks in their 20's are all anticipating summer when they want to go on big outdoor adventures but they have also been invited to like a dozen weddings. Well THE ROCK FIGHT is here to tell you to cancel those destination wedding plans that you don't really want to attend anyway, and enjoy your summer!...
Published 04/03/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we welcome Stephen Regenold the OG GearJunkie to get a behind the scenes look at the world of reviewing gear. Stephen started GearJunkie in 2002 as a newspaper column that eventually became one of the go to website's for gear enthusiasts and newbies alike. Today he sits down with Colin to talk about the current state of gear reviews, how changes in the media landscape has impacted the medium and what to expect from gear...
Published 04/02/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly turn through some of the headlines to come out of the outdoor community and industry over the past week. On the docket for this week (with time codes if you want to jump around): A closer look at Jasmin Paris's record setting finish at the Barkley (10:20)For $500,000 you can have dinner in a balloon at the edge of space with a bunch of other rich people (14:09)ThredUp's 2023 report on...
Published 04/01/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Gear & Beer Friday and on this episode we're talking about two classics. If you can only have one sleeping bag would you make it your super high end backpacking mummy style bag? You could, but when you go car camping wouldn't you be so much more comfortable in an old school flannel bag? And when pairing the perfect beer with a classic staple like the cotton lined sleeping bag, do you really think you need a super...
Published 03/29/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS! Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy. A history of innovations by ingredient brands have led to amazing breakthroughs in the outdoor space but it's been a long time since any innovation has really...
Published 03/27/24
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Wes Allen to talk about what is happening at outdoor retail. Wes is a principal of Sunlight Sports in Cody, WY and has had a long career in the outdoor industry. In addition to his work at Sunlight, Wes has also spent time at both REI and Chaco. Today Wes talks with Colin about the state and mission of outdoor retailers, how brands and products have changed over the past few decades, as well as what the...
Published 03/26/24