Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer. Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry. Donate to Hurricane Helene relief efforts by clicking here! Links to help via the Appalachian Trail Conservancy! Chapters: 00:00 - Welcome to the Rock Fight00:52 - The Recent Surge in Secondhand Discussions02:05 - Introducing Barruch Ben Zekry03:19 - Overview of Out and Back03:39 - The Importance of Supply in Resale Market09:00 - Differentiation in the Secondhand Market13:33 - Consumer Engagement and Shift in Trends16:39 - Challenges in the Secondhand Space22:21 - Brands and Their Role in Secondhand Initiatives33:07 - Future Perspectives on Industry Production Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.