Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity. Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners (here's that Super Bowl ad they talk about). The pair also discuss the recent earnings report that show Hoka's growth continuing to the point where they are now a $2b brand and the news that Dick's Sporting Goods is closing most of their Public Lands stores in order to convert them into House Of Sport locations (just like Colin predicted). The wrap things up with their Parting Shots where Dave talks about the new creative team at Columbia and Colin throws a fit about a new Crocs collaborator. Chapters: 01:42 - How Marmot became a zombie.26:35 - Hoka continues to crush it. Can they be stopped? Where's Ahnu?30:53 - Dick's to close Public Lands36:24 - The Parting Shot! Hurricane Helene Relief Links: Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.