Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women. It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go. That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist. On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman. Hurricane Helene Relief Links: Fuel Goodshttps://outdoorbusinessalliance.org/ GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.