Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond. Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and taking over Wilderness Exchange in Denver while retaining that retailers current ownership. There is clearly something interesting happening at Black Diamond that is bucking current trends when it comes to brands in the outdoor industry. And Neil Fiske is on the show today to dig into the decision to step back, BD's retail strategy, and the brands approach to their sustainability/circularity initiatives. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.