Send us a textWhat if securing capital for your rent-to-own business was as simple as connecting with the right financial partner? Join us for an enlightening episode with Thomas Murphy from Capital Concierges, who shares his transition from the jewelry industry to a key figure in rent-to-own financing. With his wealth of experience and a network of 50-60 financial institutions, Thomas provides valuable insights into how businesses can secure the capital they need, whether it's for inventory,...

Send us a text Join me as I sit down with Kaspar Fopp to uncover the inspiring comeback story of Wondersign. Discover how this innovative company, once celebrated as "the iPhone of digital signage" in Switzerland, faced daunting challenges when it expanded to the U.S. market. Kaspar takes us through the twists and turns of reviving a tech company on the brink of closure, highlighting pivotal moments that spurred Wondersign's resurgence in the rent-to-own industry. From unex...

Send us a textAre you ready to transform your marketing strategy and dominate the rent-to-own market? Join us for a deep dive into the innovative world of Wowbrands with CEO and CTO, Ryan Krass. From pioneering mobile websites to developing state-of-the-art CRM software, Ryan offers an inside look at how his team is reshaping lead generation, mobile compatibility, and customer communication to capture the attention of younger consumers. Learn how seamless integration with existing RTO systems...

Send us a textWhat makes an event truly unforgettable, even in the face of unexpected challenges like inclement weather? Join us for an in-depth chat with Charles Smitherman, CEO of APRO, as he pulls back the curtain on the immense planning and collaboration that made the recent RTO World in Orlando a grand success. Charles provides valuable insights into the intricate partnership between APRO and TRIB Group and the significance of pre-event activities like the legal summit and women's forum....

Send us a textCurious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Justin brings his unique perspective from a 15-year TV production career and shares the intricate process of crafting marketing strategies tailored to diverse markets. Learn about the effectiveness of CTV and OTT, and discover Justin's innov...

Send us a textEver wondered how rising costs are shaping consumer behavior in the retail world? In our latest episode, we sit down with Jennifer Harrod, owner of Jameson's Sales and Rentals, right from the heart of APRO's RTO World 2024 convention in Orlando, Florida. Jennifer shares her story of a grueling 16-hour drive to the event through heavy rain and offers a candid look at her business's summer performance. She highlights how a robust June gave her the momentum needed for the third qua...

Send us a textEver wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. We uncover the powerful blend of organic content and strategic ad placements. Chad shares his secrets on making community-focused posts that truly resonate, while Jerard dives into the nuances of paid ads to keep your business top of mind. ...

Send us a textWhat if you could navigate economic turmoil without sacrificing essential services? Join us on this episode of The RTO Show, where Jason Winters from Impact Holdings unpacks the effects of today's economic climate on the rent-to-own (RTO) industry. We break down the rising costs of living and how RTO offers a lifeline for those in financial straits. Jason reveals the hidden operational costs that go into maintaining these critical services—think free deliveries, no-credit-check ...

Send us a Text Message. Value has always been the difference between one RTO company and the next. In a sea of the same what sets your brand apart. Well, Benefit Marketing Solutions have the answer. With their help you can offer your customers some of the best membership programs in the business. From extended service plans, to discount medical products, and even Tele-medicine options BMS memberships adds more value to the transaction. Brad Denison gives us insight on the stability of BM...

Send us a Text Message.The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great things headed our way. That is until bills A9585 and S9275 were introduced to the New York legislature this past session. With the possibility of shutting down RTO as we know it in the state of New York APRO notified the NYRDA t...

Send us a Text Message.The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Furnishings Rental and Sales in Missouri. Everywhere you go in Missouri you can see and hear about "Tiger" John Cleek Jr's RTO locations. That means TV, Radio, Social Media, and even with the local rap artists like Nick Danger....

Send us a Text Message.Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit management under her belt and she is a master at overcoming obstacles. From labor shortages to long distances she brings insight on how to cope, manage, and overcome the day to day obstacles that can keep us just a few steps away from...

Send us a Text Message. You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community you live in. He also explains his seats on both APRO and TRiB Boards and how they affect the industry today. Of course nothing comes easy whether its the change from one RTO giant to another or stepping back from running a region ...

Send us a Text Message. You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state of Texas. The owner and operator of Rent Buy in Texas gives us insight on what brought him back to the industry from retirement, how he opened his stores on a budget, and the differences he's had to learn about the RTO Industry du...

     In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directly through Brian Rosen. Brian has been a vendor to RTO industry for around 20 years and that experience and knowledge is compounded by the fact the he is a...

     In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on making our sales associates better at the on line transaction. We talk about the speed of the response, but what about the response itself.  Digital role play...

     There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli about the way he sees the marketing campaigns, how to make these work together, and more importantly how to increase your revenues. Prime Sponsor: ...

     There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the RTO Industry. War Rooms are a great way to motivate your teams, make some sales, and most importantly grow by renting and moving product. But just how does one prep and execute a sales War Room? And more importantly what really is a War Room? Stick around and listen...

     There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at it and remember the battle isn't won in just one sitting it's won in small settings. I just wanted to remind our team members out there that small wins are the building blocks for big wins. Visit us online at www.thertoshowpodcast.com or email me at...

   It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in the process. Here are some of the things that gets his region to collect and hopefully they will help you to! Visit us online at www.thertoshowpodcast.com or email me at [email protected] Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and...

     If you think you've heard of everything then wait until you hear this. Adam Ball from Esquire Advertising just dropped a large amount of information here on the show and it all seems to good to be true, but the catch is... It's real! Some of the best advertising ROI I've ever heard of using state of the art marketing software, and a no way to lose approach that will grow your business. You ever feel like today is your lucky day? Guess what?! It is! Visit us online at...

     It's seems like there is a million ways to deal with our employees these days. Looking for the right approach can be a difficult task but, Katie Marie Meyers has some insight that might help things out. Want to gain the trust of your employees or make sure they understand what's expected of them and us? Here are a few tips and tricks from onboarding to P.I.P. plans  that just might do the job. Visit us online at www.thertoshowpodcast.com or email me at...

     We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to switch up to what form of marketing really works for you. Is Google the answer, YouTube maybe, what about social media? It's all about knowing how to get the most out of what you use. And for the sake of everything RTO Jaraud Norman says use a CRM! Visit us online at...

   In the land of ever growing RTO companies there are still the single store owners that bring customer relationships to life, inspire and push innovation, and show a different side to Rent to Own. Owner Jennifer Harrod along with her son Jeremy have been taking care of their customers in Shelbyville, KY for years and face different kinds of obstacles with their one location. With customer loyalty from their 1st rental customer ever (Who has been renting since 1989 and still does!) and...