Join us for an insightful conversation with trust expert Yoram Solomon, who shares groundbreaking research about the indispensable role of trust in sales. Discover why trustworthiness is valued by 77.6% of people as the most important trait in sales professionals.  Yoram sheds light on the gap between how salespeople perceive their trustworthiness and how customers actually see them. Trust not only drives sales, but also empowers salespeople to command better prices. Explore with Mark and Yoram the multifaceted approach to building trust throughout the sales process, emphasizing the power of reputation, references, recommendations, and reviews.   ◩ About the Guest ◩ Yoram Solomon is a Professor, Trust Expert, keynote speaker, 3x TEDx Speaker, and author. You can also find him on The Trust Show Podcast.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them! 📈 At RapidScale, exceptional technology is powered by exceptional people. Join the sales team at RapidScale, part of the Cox family of companies, and a leader in managed cloud solutions. Learn more at RapidScaleJobs.com