In this episode of The Social Selling Podcast, host Daniel Disney tackles the controversial topic of LinkedIn pods. He explains what LinkedIn pods are, how they work, and discusses their potential benefits and drawbacks. Daniel provides his insights on whether using pods is a good strategy for growing your presence on LinkedIn and encourages listeners to share their thoughts.Best Moments:(00:55) Introduction to the topic of LinkedIn pods(01:18) Definition and explanation of LinkedIn pods(02:0...

In this episode of The Social Selling Podcast, host Daniel Disney discusses the best times to send LinkedIn messages to increase the chances of getting positive responses. He explores how LinkedIn has evolved from a Monday-to-Friday, 9-to-5 platform to a 24/7 platform, and provides insights into three core message time zones for effective communication.Best Moments:(01:51) Evolution of LinkedIn from a 9-to-5 platform to a 24/7 platform(03:57) Core working week messaging (Monday to Friday, 9-t...

In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.Best Moments:(01:00) The importance of CEOs and senior leaders being active on LinkedIn(02:08) Addressing the "too busy" objection(03:14) Options for building a personal brand: outsourcing vs. doing it yourse...

In this episode of The Social Selling Podcast, host Daniel Disney shares the story behind the LinkedIn message that won him a £1,000,000 (approximately $1,200,000) sale. He breaks down the key components of effective LinkedIn messaging and provides insights into his successful approach to social selling.Best Moments:(01:30) Overview of Daniel's books on LinkedIn messaging(02:25) The importance of messaging the right people(03:53) Being confident in articulating your value proposition(05:04) T...

In this episode of The Social Selling Podcast, host Daniel Disney discusses the future of social selling, based on his extensive experience in the field since its early days. He shares insights, predictions, and actionable recommendations for staying ahead as social selling continues to evolve.Best Moments:(00:58) Introduction to the topic of the future of social selling(01:14) Brief history of social selling and Daniel's early involvement(03:46) The impact of AI on social selling(05:59) The ...

In this episode of The Social Selling Podcast, host Daniel Disney dives into the ongoing debate between cold calling and social selling in the sales industry. Drawing from his personal experience and a case study comparing cold calling and LinkedIn InMails, Daniel offers valuable insights on the effectiveness of both approaches.Best Moments:(00:55) Introduction to the "biggest fight in sales": cold calling vs. social selling(01:15) Daniel's background in traditional selling and transition to ...

In this episode of The Social Selling Podcast, host Daniel Disney discusses the growing concern of AI taking over LinkedIn. He explores the potential challenges and implications of increased AI-generated content and engagement on the platform.Best Moments:(01:37) Problem 1: Increasing AI-generated content on LinkedIn(02:05) Problem 2: AI-generated comments and engagement(02:58) The difficulty for LinkedIn to police AI-generated content(04:18) Potential solutions: Declaring AI-generated conten...

In this episode of The Social Selling Podcast, host Daniel Disney shares three effective strategies to boost engagement on LinkedIn. He also discusses general factors that influence engagement and provides additional tips for long-term success on the platform.Best Moments:(01:04) Introduction to the topic of boosting LinkedIn engagement(01:39) Explanation of how the LinkedIn algorithm affects engagement(01:53) Discussion on the importance of dwell time for content visibility(02:30) The impact...

In this episode of The Social Selling Podcast, host Daniel Disney interviews Vin Matano, a successful B2B influencer who recently launched his own business. They discuss the journey of becoming a B2B influencer, building a personal brand, and the future of B2B influencer marketing.=====================================================Best Moments:(00:58) Vin's journey from sales to influencer to entrepreneur(03:27) The power of building in public and accountability(05:53) Lessons learned in bu...

In this episode of The Social Selling Podcast, host Daniel Disney explores the rising trend of B2B influencer marketing on LinkedIn. He discusses the potential benefits for companies and provides insights on how to effectively implement an influencer marketing strategy.=====================================================Best Moments:(01:00) Introduction to the topic of hiring LinkedIn influencers for product promotion(02:35) Identifying the right influencers to work with(04:50) The importanc...

In this episode of The Social Selling Podcast, host Daniel Disney welcomes John Maguire to discuss the evolution of sales, LinkedIn strategies, and the importance of video content in social selling.=====================================================Best Moments:(03:01) John's journey in sales and the evolution of the industry(06:26) The importance of personal branding on LinkedIn(08:24) Balancing professional and personal content on LinkedIn(12:03) Leadership strategies for supporting sales...

In this episode of The Social Selling Podcast, host Daniel Disney shares insights on how to make serious money as a LinkedIn influencer. He draws from his 8 years of experience in influencer marketing on LinkedIn to provide valuable advice for those looking to monetize their LinkedIn presence.=====================================================Key Discussion Points:(01:04) Introduction to making money as a LinkedIn influencer.(02:28) Determining if your audience is valuable.(03:28) The impor...

In this episode of The Social Selling Podcast, host Daniel Disney interviews Lauren Langstaff-Roberts about leveraging LinkedIn for recruitment and personal branding. They discuss strategies for building a personal brand, the importance of LinkedIn profiles for job seekers, and how companies can use social media to attract talent.=====================================================Key Discussion Points:(05:02) Lauren's journey of building her personal brand on LinkedIn.(07:58) The importance...

In this episode of The Social Selling Podcast, host Daniel Disney discusses the differences between influencers and thought leaders on LinkedIn, breaking down the journey of personal branding into three distinct levels.=====================================================Key Discussion Points:(01:06) Introduction to the debate between influencers and thought leaders.(01:35) Historical context of thought leaders and influencers on LinkedIn.(03:24) Three levels of personal branding on LinkedIn....

In this episode, host Daniel Disney sits down with Laura Erdem to talk about the crucial alignment between sales and marketing, data-driven strategies, and the importance of effective team collaboration.=====================================================Best Moments:(02:33) Taking digital relationships offline and navigating the world of in-person meetups(04:40) Managing perceptions in social selling(11:35) Challenges around sales and marketing alignment, with a special focus on data sharin...

In this episode, host Daniel Disney dives into three common practices on LinkedIn that he finds frustrating and potentially harmful to the user experience. He explains why these behaviors could negatively affect both personal branding and the platform's credibility.=====================================================Best Moments:(02:29) The downside of engagement pods and how they distort genuine interaction on the platform(06:42) The trend of using personal struggles, health issues, or vict...

In this episode, host Daniel Disney is joined by the innovative marketer Mark Jung to explore creative strategies for engaging prospects and building meaningful connections on LinkedIn. Mark shares his unique approaches to social selling, including how he uses humor, personalization, and AI to stand out in the crowded digital landscape.=====================================================Best Moments:(03:22) Mark shares how he initially connected with Daniel using humor and memes, demons...

In this episode, host Daniel Disney dives into the world of AI and its transformative impact on LinkedIn and social selling. He introduces four essential AI tools that can help salespeople save time, personalize their approach, and boost their results.=====================================================Best Moments:(01:02) Daniel sets the stage for the discussion on how AI is revolutionizing social selling(02:39) How Twain enhances LinkedIn messaging and connection requests with personalized...

In this episode, host Daniel Disney is joined by David Walsh, the founder and creator of Limelight, a pioneering B2B influencer marketplace. Together, they open the hood to explore the evolving world of B2B influencer marketing and how companies can effectively partner with LinkedIn creators to boost brand visibility and drive growth.====================================================Best Moments:(02:22) David explains how Limelight connects companies with micro-influencers for impactful bus...

In this episode, host Daniel Disney reveals the untapped potential of leveraging LinkedIn on weekends to boost your social selling efforts.=====================================================Best Moments:(01:45) Focusing on content and messaging for weekend LinkedIn efforts(02:14) Highlighting that 70% of people use LinkedIn on weekends and reply to messages(05:13) Messaging on weekends can be effective for reaching prospects(10:23) Scheduling content in advance for weekends is a no-brainer ...

In this episode, host Daniel Disney is joined by marketing expert Brianna Doe, founder of Verbatim, to explore the transformative power of storytelling in sales and marketing. Together, they discuss actionable strategies for crafting engaging stories that resonate with audiences and drive business success.=====================================================Best Moments:(00:53) Why Storytelling Matters: Daniel and Brianna delve into why storytelling is crucial for effective sales and marketin...

In this episode, host Daniel Disney dives into the secrets of crafting InMail templates that get you replies and generate sales opportunities!=====================================================Best Moments:(00:40) Daniel introduces the episode's topic: InMail templates that get replies and generate sales opportunities(01:10) Explaining why most InMails don't work - they're not personalized and are often spammy sales pitches(05:41) Daniel offers to share the physical copies of the templates ...

In this episode, host Daniel Disney is joined by fellow creator and sales meme extraordinaire, Will Aitken. They dive deep into the power of humor and memes as part of an overall social selling strategy, discuss the importance of creating diverse content, and share tips for building confidence in video creation.=====================================================Best Moments:(02:15) The importance of having a sense of humor in sales and understanding customer pain points(03:37) Exploring the...

In this episode, host Daniel Disney dives into the strategies and techniques for creating viral content on LinkedIn.=====================================================Best Moments:(00:40) Defining what classifies as viral content on LinkedIn(01:43) Explaining the different levels of virality on LinkedIn(05:23) The importance of creating relevant viral content that translates to results(08:20) The key components of viral content: relevancy and quality(09:03) The single most important compone...