In this episode, host Daniel Disney interviews Tom Boston about using humor in LinkedIn social selling and personal branding. Tom shares his journey from starting as an SDR to building a personal brand around humor and comedy sketch videos. They discuss how humor helps create rapport in sales, how anyone can tap into problems their customers face to create entertaining yet relatable content, and tips for getting started with posting creative content on LinkedIn. Key Discussion Points: - Why...

In this controversial episode of the Social Selling Podcast, host Daniel Disney is joined by sales trainer Benjamin Dennehy, known as the "UK's most hated sales trainer," to discuss the good, the bad, and the ugly of LinkedIn. Despite a history of disagreements, Daniel and Benjamin find common ground on many issues facing the LinkedIn platform and sales professionals today. Key Discussion Points: - The importance of prospecting as a foundational sales skill - Why the goal of getting good at...

In this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections. Main Discussion Points: - How LinkedIn newsletters differ...

This episode of the social selling podcast focuses on the importance of personalization in sales outreach and how to effectively research prospects to enable more personalized messaging. Host Daniel provides a step-by-step guide on where to find personalized information about prospects on LinkedIn and how to turn that information into customized conversation starters that help build relationships. Key Discussion Points: - The majority of sales messages today are generic and not...

In this episode of the Social Selling Podcast, host Daniel Disney provides tips on how salespeople and entrepreneurs can get more people to connect with them on LinkedIn. He explains why it's important to optimize your LinkedIn profile, establish relevance and shared connections, and personalize connection requests - especially for senior-level prospects. Listeners will learn strategies to boost their LinkedIn connections and build relationships. Key Discussion Points: - Optimize your...

In this episode of the Social Selling Podcast, host Daniel Disney tackles the common question of when is the best time to post on LinkedIn. He explains how the best times to post have evolved over the years as LinkedIn usage has changed. The focus is no longer on finding an optimal posting time, but rather on creating valuable content that resonates whenever it's shared. Key Discussion Points: - In the past, there were clear best times to post during regular business hours of Monday-Friday...

In this episode of the Social Selling Podcast, host Daniel Disney shares the top secrets of LinkedIn Sales Navigator to help listeners unlock more success from this powerful social selling tool. Listeners can expect to learn key features and functionalities of Sales Navigator that most users overlook or underutilize. Main Discussion Points: - Powerful prospect insights - Sales Navigator surfaces helpful intel on prospects such as new hires, anniversaries, content sharing activity, etc. This...

In this episode, social selling expert Daniel Disney shares his top 8 social selling trends for 2024. He provides tips for sales professionals to help them maximize opportunities on LinkedIn as it continues to grow in popularity and noise. Key Discussion Points: - The importance of crafting an engaging "hook" in the first 2-3 lines of LinkedIn posts to capture attention (00:00:47) - Creating micro-communities through smaller niche groups and conversations (00:03:13) - Overcoming common...

In this episode of the Social Selling Podcast, host Daniel Disney shares how salespeople and businesses can leverage social selling on LinkedIn in as little as 15 minutes per day. He outlines three key activities - growing your network, engaging through comments, and posting valuable content - that listeners can focus on to build their personal brand and generate results. Main Discussion Points: - Growing your network: Spend 5+ minutes per day connecting with 5-10 new people to rapidly...

In this episode, the KING of Social Selling, Daniel Disney, digs into the important but often challenging topic of how to measure the effectiveness of social selling activities. He provides tangible strategies for tracking revenue and opportunities generated via social selling platforms like LinkedIn. Key Discussion Points: - The most critical metric to track is total sales revenue originating from social selling activities (00:02:14). Capture this data in your CRM by customizing lead...

Host Daniel Disney is joined by one of the true masters of social media & all things social selling - It’s the legend that is Ian Moyes!  Ian has a comprehensive grasp on what's happening right now in social selling arena, and where he thinks things are headed.  If you’re looking for some top advice for sales leaders, and deep insight into what the future has in store for social media, then this episode is well and truly for you! If you haven't already make sure you check out Gong.io,...

Season 2, Ep 1 It’s a real meeting of minds in this, the 9th episode of The Social Selling Podcast!  Host Daniel Disney covers some social selling truths with Chief Energy Officer - Larry Long Jr! Larry brings the energy and drive to reenergise sales professionals and leaders. Lessons include the value of giving and building rapport, demonstrating through actions that you care, before you ask for something yourself. If you only lurk and never engage, then you’re a spectator on the...

Joining Daniel Disney in this episode of The Social Selling Podcast is the legendary Jarrod Best-Mitchell! Jarrod embraced LinkedIn a long time ago and has used it to achieve HUGE results. Not only has he embraced LinkedIn, but he embraces all changes that come to the platform, including video. Sharing amazing video content and send amazing video messages, there is a lot you can learn from Jarrod. You'll enjoy this one!  If you haven't already make sure you check out Gong.io, the biggest...

Joining Daniel Disney in this episode of The Social Selling Podcast is the personal branding superstar who is working at LinkedIn, Wendy Van Gilst! Wendy has been building her personal brand on LinkedIn (whilst working there) and using it to help her sell and provide an even better experience and service to her customers. Wendy shares the key steps required to building a successful personal brand on LinkedIn and how you can do the same. You'll enjoy this one!  If you haven't already make...

Joining Daniel Disney in this episode of The Social Selling Podcast is LinkedIn recruitment star Tara Jackson from Venatrix. Tara has helped place some of the best sales talent into companies and has achieved a huge amount of success by leveraging LinkedIn to do it. In this episode you'll hear Tara's story coming into sales for the first time, and her experience in using LinkedIn to create great results. You'll enjoy this one!  If you haven't already make sure you check out Gong.io, the...

Joining Daniel Disney in this episode of The Social Selling Podcast is the super successful Senior AE William Gay from Cognism. Along with being an incredibly hardworking sales professional, William has built a very strong personal brand on LinkedIn, with nearly 7,000 followers and his most successful post getting over 900 likes! This episode is packed with not just amazing social selling tips, but amazing sales tips as well. You'll enjoy this one!  If you haven't already make sure you check...

Joining Daniel Disney in this episode of The Social Selling Podcast is the leader of the sales rebellion, the copier warrior himself, Dale Dupree. Dale was just a copier salesman, but by leveraging LinkedIn, became the most well-known copier sales professionals across the globe. In this episode they dive into creating a long lasting personal brand, the importance of authenticity and how social selling is key for salespeople. If you haven't already make sure you check out Gong.io, the biggest...

Joining Daniel Disney in the latest episode of The Social Selling Podcast is the king of sales rapping and sales music, Ryan Scalera! Now when the episode was recorded Ryan was working at GAP Selling, however he has recently joined the powerhouse sales platform, Dooly (make sure you check them out). If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there and one of our amazing sponsors of the podcast. They help your sales teams sell better...

Joining Daniel Disney in the second episode of The Social Selling Podcast is the audio voice note queen, Holly Allen, BDR at G2. Holly has been at G2 for just over a year yet has built a huge personal brand on LinkedIn, getting recognised at events and growing her engagement on posts into the hundreds. Holly has also learned how to master audio voice notes on LinkedIn, using them to fill her pipeline month after month. If you haven't already make sure you check out our podcast sponsors,...

Joining Daniel Disney in the first episode of The Social Selling Podcast is the personal branding queen, Sarah Brazier, former SDR at Gong.io and now AE at Gong.io. Sarah has built one of the biggest names for herself within the sales industry on LinkedIn, starting from scratch as a new SDR with no sales experience. In this episode Sarah shares her journey from her very first post, to growing her brand, network and generating business from LinkedIn. If you haven't already make sure you check...