In this episode of The Unified Brand Podcast, we talk to brand and story coach Greg Monaco about the challenge of brand alignment. Greg explains the differences between corporate and personal brand development, including the essential role of discovering a unified brand truth. Learn why the strongest brands have a clear, prioritized focus—and how going ‘all in’ on one defining element creates memorable connections with audiences. Whether you’re part of a company or an individual, this episode dives into how to avoid ‘flooding’ and instead build a brand that truly resonates. Greg Monaco - Linkedin⁠⁠ Monaco Branding and Creative⁠⁠ Greg Monaco - Twitter⁠ ⁠Greg Monaco - Instagram⁠