Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to...

Is Price Really All That Matters?Think about it - how often do you buy something solely based on the price tag?The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising ways on the latest episode of The Unified Brand Podcast.Melina breaks down why focusing solely on price might be hurting your sales, and unveils the...

Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers.So, how do you do that? 👇Step in, Brittany Hodak. Having worked with the...

Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business! If you are struggling to create the impact you'd like with your...

In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the conversation, shedding light on the importance of branding strategy and the need for businesses to invest in their brand...

What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an...

Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry.  Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights, and driving actionable recommendations. Discover the importance of exploring diverse perspectives, challenging assumptions, and...

Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people.But what happens if you don't prioritize building a strong brand? Without a clear brand strategy, you risk blending into the background, failing to connect with your audience, and...

Struggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy. Ready to build a...

Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a...

Today we are joined by Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies....

Brand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand...

Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------  Gabriella's Links Linkedin - ⁠www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to...

In this episode, we hear from Gabriella Beyer-King, founder of BK Links and an expert in business development and lead generation for small businesses. Gabriella shares her insights on the importance of collaboration between marketing and sales teams, and the value of stripping back to the basics when working with clients. She also emphasizes the significance of a strong brand voice and the benefits of sharing positive news, such as awards, on social media and other platforms. For those...

Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos  ---------------------------------------------------------------  BRAND POWER SCORE  Take our 4min assessment today and get your brand power score. Find...

Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand.  ---------------------------------------------------------------  Emma's links  If you want a free...

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take...

It’s a fine balance building a brand that both you and your audience love… But, it’s doesn’t mean you have to sacrifice who you are in the process.  So, what can you do to bring your brand and your audience together? Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy. As brand positioning expert, podcaster and storyteller with over 30k subscribers on YouTube. Mark has helped thousands of business owners like you to skyrocket their brands...

What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can...

Today we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing. Deanna's Links Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/ Deanna's X - https://twitter.com/DeannaShimota GrowthMode Marketing - https://growthmodemarketing.com/ GrowthMode Marketing Linkedin - https://www.linkedin.com/company/growthmode-marketing/ GrowthMode Marketing YouTube -...

The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - ⁠Support the show⁠ here  GET YOUR BRAND POWER SCORE HERE...

Today we are joined by Grant Baldwin founder and CEO of The Speaker Lab, Grant has helped thousands of people build successful and sustainable speaking businesses. He is also the author of the book ‘The Successful Speaker’ as well as host of the The Speaker Lab Podcast these have impacted thousands of speakers at all levels globally. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future...

Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels.  His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth.  With a science background he is named on 9 published patents Wayne has investments in healthcare businesses in the UK and US and for the last 20 years has...

Brand Storytelling Tips To Skyrocket Your Audience Engagement To build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is...