Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels.  His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth.  With a science background he is named on 9 published patents Wayne has investments in healthcare businesses in the UK and US and for the last 20 years has...

Brand Storytelling Tips To Skyrocket Your Audience Engagement To build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is...

Is your brand playing it too safe? As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit?  You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand.  So, who exactly is John Keating? The head of up and coming agency Dark Horse. The brand specialises in...

You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Well, it could be that you have neglected one or more of these four c's in your brand's strategy: 1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up. 2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of...

Is your brand getting KO'd by the competition? Want to learn how to create a knockout personality and annihilate your competition Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”. Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including...

Brand Positioning Examples - Define Your Brand Enemy FREE Brand Alignment Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for? Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in...

Today we are joined by Josh Fuller founder and CEO of Matic Digital, a digital strategy and talent growth agency. ---------------------------------------------------- Josh's Links Josh's Linkedin - https://www.linkedin.com/in/joshfullercd/ Matic Digital - https://www.maticdigital.com/ Matic Digital Facebook - https://www.facebook.com/profile.php?id=100094332087021 Matic Digital Instagram - https://www.instagram.com/maticdigital/ Matic stripes Podcast -...

Brand Alignment Strategy - How to unify your brand across 4 important brand layers When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding....

Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. ---------------------------------------------------- Jacob's Links Jacob's Linkedin - https://www.linkedin.com/in/jakebaadsgaard/ Disruptive...

With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship. Here are 5 iconic brands that express their humanity… Eliciting Joy Disney | “The Happiest Place on Earth” A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy...

Your brand doesn’t have to be the best to win fans…  It just needs to be DIFFERENT. If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter. Your audience. So, how can you build a loyal audience of superfans both on the inside your brand and the outside? Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO...

Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation.   The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the...

You don’t have to be perfect and neither does your brand.  It’s easy to think that for people to love your brand, everything you do has to be flawless…  Yet, as human beings we don’t trust things that are perfect. In fact, if you’re honest about your brand’s flaws it creates room for empathy and understanding. Which, doesn’t just make your brand likable, it can make it lovable. So, how can your brand find strength in vulnerability without undermining your business. Well, Freddie Ost can help...

7 Steps to build an iconic brand Here’s a deep dive into the seven-step process we use when we work on a business’s brand:   1. Know your audience Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action.    2. Know your purpose Defining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's...

Today we are joined by Brad Sugars bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+companies and is the owner of the multi-million-dollar franchise ActionCOACH® -------------- Brad's Links Website - https://bradsugars.com/ Instagram - https://www.instagram.com/bradleysugars/ Facebook - https://www.facebook.com/BradleySugars Linkedin -...

5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience?   Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?   You know too much… The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience. The difference between your knowledge about...

Today we are joined by Melina Palmer globally celebrated keynote speaker and CEO of the brainy business helping great brands and the people within them do greater things by leveraging the power of behavioural economics. She is also the host of the podcast ‘The brainy business: understanding the psychology of why people buy’, which has been downloaded in over 170 countries worldwide and you also have a book called  'what your employees need and can’t tell you’. -------------- Melina's...

Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry: Netflix Netflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are...

Today we are joined by Ariadna Navarro Chief Growth Officer at VSA Partners, she helps brands like Google, Nike, and IBM to unlock growth potential by connecting business strategy to brand and experience strategy. -------------- Ariadna's Links VSA Partners Website - https://www.vsapartners.com/ Ariadna's Linkedin - https://www.linkedin.com/in/ariadna-navarro-4426b54/ --------------------------------------------------------------- Do Feel like your brand could use improving but not...

Brand Culture Examples. It’s now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the health of the people inside our brands is more acute than it has ever been.   As brands, we have the power to protect and cultivate a healthy, enduring atmosphere. Yet, even well-intentioned brands can get so tied up in red tape, they forget the impact they have one their team.   But, a progressive brand culture isn't built overnight in some grand...

Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that get in their way of taking consistent action… so they can give themselves permission to create a business on THEIR terms! ---------------------------------------------------------------   Sebastian's  Links Linkedin - www.linkedin.com/in/chiefmindsetter Newsletter - MindSet to grow yourself and your business every Monday...

What is company culture? Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company. Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed. This plays directly into the brand experience your customers receive when interacting with your brand. In this episode, I...

Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNB Today we are joined by Richard Gillingwater Founder of RADNB, a competitive brand mapping tool and database that helps marketers, designers and brand strategists tune into, identify and express 60 archetypal feeling tones within a brand's communication. ---------------------------------------------------------------   Richard's  Links RADNB Platform - https://www.radnb.com Richard's...

Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.  There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed. In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate. Successful Rebranding Examples - 6 of the...

Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementable plans for frontline teams to execute - recently relaunched their infant platform which is a frontline insights engine ---------------------------------------------------------------   Chris Links Website -  https://innerviewgroup.com/infront/ Linkedin - https://www.linkedin.com/company/innerview-group/   YouTube -...