Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry: Netflix Netflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are still the driving force behind innovations in entertainment. Nike From the offset, Nike built their brand to be different from Adidas and to inspire movement. At the time, every sporting brand under the sun was copying their biggest competitor. The Result? A simple, timeless brand inspired by "Nike" the greek goddess of victory. Dollar Shave Club It’s not hard to see how DSC stood out from their lacklustre competition. Refreshing in their disarming, yet witty personality and subscription-based business model. DSC was so successful that Unilever bought the brand for £1 billion after only 5 years of trading. Zappos Synonymous with amazing service, their customers are the heart of everything Zappos does. To ensure the right fit, everyone in their team starts off in customer service. The self-confessed customer-obsessed brand even has a 365-day return policy. Disney There is a very good reason why we know Disney as “The Happiest Place on Earth”... Creating a brand experience so magical, the love for Disney transcends generations. It’s hard to find another brand that has been able to build such a loyal and ever-growing fan base. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos