5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience?   Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?   You know too much… The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience. The difference between your knowledge about your industry and your audiences is as wide as a canyon. The only way to effectively bridge the gap is by talking to them about the problems they face and meeting them where they are. Here are 5 things you can do to be a more empathic brand, remove the curse of knowledge and resonate with your audience. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos