Is your brand playing it too safe? As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit?  You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand.  So, who exactly is John Keating? The head of up and coming agency Dark Horse. The brand specialises in story-driven PPC and SEO campaigns minus the bull***t and jargon. They helped e-comms clothing company Avenue 85 increase their revenue by 16,056% and Holland Country Clothing increase revenue 860% from 100k to £1 million. John's links: Website- https://darkhorse.co/ X - https://twitter.com/thisisdarkhorse Instagram - https://www.instagram.com/thisisdarkhorse/ Linkedin -  https://www.linkedin.com/in/databroker/ Linkedin Dark Horse - https://www.linkedin.com/company/thisisdarkhorse/ Facebook - https://www.facebook.com/thisisdarkhorse/ --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00   Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos