You don’t have to be perfect and neither does your brand.  It’s easy to think that for people to love your brand, everything you do has to be flawless…  Yet, as human beings we don’t trust things that are perfect. In fact, if you’re honest about your brand’s flaws it creates room for empathy and understanding. Which, doesn’t just make your brand likable, it can make it lovable. So, how can your brand find strength in vulnerability without undermining your business. Well, Freddie Ost can help you with that. As the founder and creative director of the kickass branding agency Snask. He’s worked with the likes of H&M, Microsoft, Schuh, Universal and Samsung to name a few. Yet, even Freddie isn’t immune to imposter syndrome. Now, who would be better to learn how to build a kickass and empathetic brand from… even when it feels like your ass is getting handed to you? So, are you ready to grow a human brand? ---------------------------------------------------- Freddie's Links Snask - https://snask.com/ Snask Facebook - https://www.facebook.com/SNASKSthlm Snask Behance - https://www.behance.net/snask Snask Vimeo - https://vimeo.com/snask Snask Instagram - https://www.instagram.com/snasksthlm/ Freddie Ost Linkedin - --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos