7 Steps to build an iconic brand Here’s a deep dive into the seven-step process we use when we work on a business’s brand:   1. Know your audience Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action.    2. Know your purpose Defining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower. 3. Be consistent Don’t be New Coke. Inconsistency creates mental barriers that stop your audience from remembering your brand. What’s worse? It can even turn your loyal audience off your brand.   Consistency comes from a unified brand strategy across your marketing, design and culture.   4. Be different Iconic brands swim in the opposite direction to their competition. Doubling down on what makes them distinct. Nike is the classic example of a brand that dared to be different from the start. 5. Solve your audience's problem Use everything you've learnt about your audience in step one. Then create content, a product or service that solves your audience’s problem.   6. Be a storyteller Iconic brands know how to turn their audience’s problems into engaging stories. So how can your brand turn that core emotional conflict into gold? Make your audience the hero of your brand's storytelling by taking them on a journey. 7. Have personality Your audience won’t care about your brand if it doesn’t have personality. Whether your brand is nurturing or funny, show your personality any chance you get. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos