B******t strategy - and how to avoid it
Listen now
Description
WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More Episodes
In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach (Jellyfish) about share of model, Leo Rayman (EdenLab) and Jo McClintock (Trainline) talk about demand switching for environmental impact, and ITV's Sameer Modha and Kate Waters discuss...
Published 10/17/24
Published 10/17/24
In the first of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to System 1's Andrew Tindall about the magic of creative consistency, Prof. Sophie Scott joins to discuss why humour is so effective, and Billion Dollar Boy's Becky Owen breaks down the next era of...
Published 10/15/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
