In this episode of Zone2Speak, we welcome Marcelo Penengo, owner of Elite Cycling and Fitness. Marcelo shares his inspiring journey from the IT industry to running a successful bike shop, emphasizing the importance of creating a warm and welcoming environment for customers and cultivating a strong, dedicated team. He discusses the challenges of keeping up with the rapidly evolving cycling industry and competing with online marketplaces, highlighting the value of education and transparency in helping customers make informed decisions. Marcelo also delves into the difficulties of finding qualified mechanics and the importance of building strong relationships with brands. The conversation touches on various aspects of the bike shop business, including the challenges of providing a quality experience online, the rise and benefits of e-bikes, and the personal rewards of cycling. Additionally, Marcelo reflects on the impact of COVID-19 on the shop and the process of helping customers choose the right bike. Throughout the episode, the hosts discuss the value of supporting local bike shops, and the memorable experiences and relationships that come with the business. --- This podcast is brought you by Cycplus, get your 10% off here: https://www.cycplus.com/?ref=zone2speak