Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value. You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I share tips on how to avoid app overwhelm and concentrate on what really matters - growing your business. Ready to save time and focus on what truly drives your business? Tune in now!   ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675