From Garage Beginnings to an Award-Winning Firm How do you take a family business from a garage to an award-winning accounting firm? In this episode, Reza speaks with Arun Sachdev of Sachdev Accountants. Arun shares how he transformed the firm his grandfather started in 1972 into a modern, thriving practice. You’ll discover:→ How to position yourself to charge higher fees.→ The mindset shift needed to transition from accountant to entrepreneur.→ The key hires that allow your firm to run...

In this episode, I’m taking you behind the scenes of a unique experience: a meeting with a top 10 accounting firm and the surprising challenges they face. I’ll share my candid advice to them and reveal how their struggles are actually similar to those of smaller firms. We discuss the limitations of hourly billing, the benefits of value-based pricing, and how their resistance to change is holding them back. For firms like yours, this is a reminder of the advantage you have in being nimble and...

In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free. I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuable insights while making sure you’re compensated when it’s time to take action. We’ll cover...

In this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England. I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more immediate introductions. Plus, I’m exploring how building a niche can naturally attract more of...

This week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting. I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business in Dubai. I’m going deeper into serving content creators and influencers, helping them navigate...

This week, I’ve been all about growth and content creation strategies for accounting firm owners. I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works. I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and...

I recently joined a high-level mastermind that’s completely changed the game for me. In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth. I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it. It’s all about finding shortcuts, investing in yourself, and working smarter, not...

I left PwC in January 2008 to buy a small accounting firm. Just weeks later, the world went into financial meltdown—the 2008 crisis. I was the guy mortgaged to the hilt, taking a 70% pay cut, trading my cozy PwC job for the unknown, right in the middle of the worst financial crisis since the Great Depression. People thought I was crazy. But what’s even crazier? How I ran that business in the first 5 years! I made every mistake possible. No one teaches you how to price, win work, or manage...

I recently sat down with a brilliant accounting firm owner who's absolutely smashing it. In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right? He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value. This savvy owner's stepped away from the daily grind and is now focusing on working ON the business. He's...

Want to know how to get more prospects to say YES? In this episode, I'm sharing my tried-and-tested method for running effective sales meetings that convert. You'll learn how to ask the right questions in the right order, positioning yourself as the guide who can help your prospects achieve their goals. I'll walk you through the psychology of getting prospects to admit they need your help, and show you how to tailor your solution to their specific needs. Plus, I'll reveal why your...

Should you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm. You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity. Discover how standing firm on your prices can actually increase client trust and respect. I'll show you why clients asking for discounts often...

Are you looking to boost your profits from compliance services? In this episode, I share valuable insights on how to make your accounting practice more profitable. I discuss the importance of pricing your services correctly and explain why you should charge monthly fees instead of annual lump sums. You'll learn about the benefits of using a pricing system and how it can help you avoid leaving money on the table. I also reveal how my firm has achieved significant growth through annual price...

In this episode, I share my experience of paying £20,000 to sponsor a video. You’ll learn about the importance of understanding your target audience before investing in marketing tactics. I discuss the value of clarity in your marketing strategy and how it can lead to better results. I also dive into the decision-making process behind choosing the right sponsorships and ads to get in front of the right audience. Tune in to hear my insights and advice on effective marketing for your...

Struggling to get started with creating content? You’re not alone. In this episode, I’ll share my personal journey and tips to help you overcome your fears. Whether it’s video, audio, or the written word, I’ve got you covered. I’ll discuss the importance of just getting started, using simple tools like your phone, and the stop-pause technique to make recording easier. Learn how to create engaging content that resonates with your audience and helps you achieve your goals faster. Join me...

In this episode, I share my top recommendations for books, podcasts, and YouTube channels that have had a huge impact on my professional growth. You'll hear about my favourite marketing, sales, and productivity resources. I also dive into leadership and culture, sharing the best reads and listens to help you build a stronger team. I talk about the benefits of investing in a YouTube subscription and how it can be a goldmine for learning. Plus, I give you tips on how to get the most value...

In this episode, I share what I've been up to over the past few weeks, including dealing with some personal challenges and my ongoing journey of growing my accounting firm and coaching business. I talk about the importance of investing in yourself and learning from others to advance your business faster. I discuss the two key skills you need to focus on to grow your accounting firm: marketing and hiring. I also share my plans for joining a seven-figure mastermind to help take my business...

In this episode, I share my top sales tips for converting prospects into clients. You'll learn how to let your marketing do the heavy lifting, making the sales process smoother and more effective. I cover the importance of specialization and pre-qualifying your prospects to ensure you're talking to the right people. Discover how to use questions and routing forms to filter out time-wasters and focus on high-quality leads. I'll walk you through the steps of a successful sales call, from...

In this episode, I dive into what can kill your profitability. I share insights from a recent team meeting and discuss how focusing on niche markets can significantly enhance your business's efficiency and profitability. You'll hear examples from my own practice and get actionable tips on how to avoid common pitfalls that drain your resources. Tune in to find out how specializing can transform your business and help you achieve higher profits with less effort. Don't miss this...

Are you struggling with the fear of repricing your existing clients? In this episode, I share my insights on how to overcome this fear and drive your business profitability. You'll learn about rejection therapy and how facing rejection head-on can build your resilience. I also walk you through my three-step repricing process to help you get the fees you deserve. Real-life success stories from my members will inspire you to take action and transform your practice. Tune in to find out how...

In this episode, I'll take you on a journey through my career, explaining why I chose to coach instead of focusing solely on growing my accounting firm. You'll get insights into my passion for learning and teaching, and how I've been able to run two successful businesses simultaneously. I'll also share some exciting stories about achieving significant results, implementing new strategies, and the joy I get from helping others succeed. Plus, you'll learn about my Four Pillar Framework, a...

Are you holding back from showing your success? Is there an underlying fear that your clients or team might judge you if they see you driving a nice car or living in a nice house? In this episode, I challenge these limiting beliefs and explain why showing success can actually attract better clients and inspire your team. Remember, success breeds success. So let's break free from these fears and embrace the rewards of our hard work. Tune in and let's talk about why it's okay to be a successful...

In this episode, I dive deep into how to use LinkedIn to win business and attract your ideal clients. I discuss the importance of understanding your audience, optimizing your profile, and creating content that resonates with them. I also share my experiences with posting on LinkedIn and offer tips on how to experiment with content to see what lands. If you've ever wondered how to use LinkedIn effectively for your business, this episode is for you. Join me as I share my insights and help you...

In this episode, I share an unexpected turn of events - I got banned from Instagram! You'll hear the peculiar reason behind this surprising ban, and how it led me to some important realizations. We'll delve into the transient nature of social media and why you should never put all your eggs in one basket. I'll share my insights on why building your email list is crucial, and how you can leverage social media to do that. You'll also hear about the power positioning system and how it can help...

  Join me on a deep dive discussion about the 'pricing mindset' that may be holding you back. We explore why you could be undervaluing your services and how to overcome these limiting beliefs. You'll discover how to better understand and communicate your worth, and why it's crucial to detach from the time-for-money equation. We chat about the importance of solving bigger problems for clients and why this helps justify higher prices. I also share personal anecdotes about my own...